Baking UX into ‘The Great British Bake Off’

What do user experience, my mum and ‘The Great British Bake Off’ all have in common? Read on and you shall find out…

Catriona Campbell
UX Collective
Published in
6 min readMay 31, 2020

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My mum Marie Campbell on the Great British Bake Off.

OnOn the phone to my mum the other day, I mentioned I had a “zingy citrus Madeira cake” in the oven. She was delighted, not just because she adores baking, but also because the recipe is one of her…

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Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com