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Banking UX: currency conversion for digital millennials
Rethinking Singaporeās DBS currency conversion module.
Ever since I came to Singapore šøš¬, I have been obsessed with the DBS banking app (Android). To start, I must say ā itās very well designed as compared to other banking apps I have used so far. Flat colors, bold typography, and clean layouts. After months of using the app, I recently found out that it also has a currency conversion web-based micro-module š±. For someone living and working abroad or frequently traveling āļø to other countries, this is such a handy feature to have. Also, this annihilates the need to download a different app for the same purpose.
To improve this module and its overall visibility, I decided to jump on a guerrilla usability testing sprint cycle.
Disclaimer: DBS (Development Bank of Singapore) might be having data that this module is actually not that important for higher percentage of DAU (Daily Active Users) in the app or must be having low CTR (Click Through Rate). Hence, they might have kept it as a web solution and given lower importance to it.
Research Adjustment: DBS Redesigned its app? š±
While I was evaluating the app, DBS/POSB released an full productwide redesign that actually made parts ofā¦