Beyond the Double Diamond: thinking about a better design process model

Maciej Lipiec
UX Collective
Published in
5 min readMar 21, 2019

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Source: https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

Double Diamond is the name of a design process model developed by the British Design Council in 2005. Divided into four phases — Discover, Define, Develop and Deliver — it is probably the best known and the most popular design process visualization.

The main feature of the Double Diamond is its emphasis on the “divergent” and “convergent…

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Digital Product Designer. Former Product Design Director at K2 Internet & Head of UX/UI at Empik Group.