Brands are biographies, products are their personalities

We don’t do business with companies. We do business with people. Let’s try to build things accordingly.

T. Robert Roeth
UX Collective
Published in
10 min readMar 21, 2023

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A brightly deocorated cake.
Image via Unsplash.

“We don’t do business with companies. We do business with people.” — Simon Sinek

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