Break down barriers through covert UX research

6 tips to overcome a resistant company culture to get the user insights you need

Kayla J Heffernan
UX Collective
Published in
10 min readJun 6, 2023

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A silhouette of a person against an obscured digital screen
Photo by Chris Yang on Unsplash

Over the past 13 years, I’ve worked at several small companies (as well as a couple of big ones). I’ve been the first UX hire, or the first UX rehire after a time without UX resources, tasked to build out the UX practice. I usually spent the first…

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Head of UX. Passionate about solving ambiguous problems with solutions that are accessible and inclusive. I write every couple of months about design.