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Can Apple’s Vision Pro succeed where Google Glass failed?
Google Glass failed for a few reasons: no clear purpose of use, safety concerns, price, & more. Will Apple’s Vision Pro face the same fate?
Do you remember Google Glass? You know, the glasses with a built in android device that can be controlled by voice and motion controls.
Well, if you don’t know, it’s because it was a huge failure.
Google Glass emerged as a highly anticipated innovation with the potential to revolutionize our daily lives. Its sleek design, hands-free interface, and augmented reality (AR) capabilities promised a futuristic experience.
However, despite its initial hype and grand vision, Google Glass ultimately failed to capture the consumer market and find widespread adoption.
Google Glass failed for several reasons: no clear purpose of use, safety concerns, no existing market, price, and more.
With the recent release of Apple’s Vision Pro, I can’t help but wonder if this AR headset will head down the same path.
Every LinkedIn post and article I’ve seen on Apple’s new product is being overloaded with negative comments, some with the same concerns people had when Google Glass was released.
Let’s dive a bit into why Google Glass failed to see if we can make a prediction.
High cost, low reward
One of the major hurdles that hindered the success of Google Glass was its high price tag. At its launch in 2013, the Explorer Edition of Google Glass was priced at $1500, making it inaccessible to the average consumer. With Apple’s Vision Pro being $3500, this kind of technology won’t become mainstream anytime soon.
In addition to the hefty price tag, Google Glass struggled to showcase compelling use cases that would justify it. The device aimed to solve problems that people didn’t have. Need to check the weather or find directions? Just take out your smartphone.
On top of this, the battery life wasn’t good. The device lasts around 4 hours, though it was advertised by Google to last a typical day. However, while shooting a video, the…
