Can company visions be harmful to junior designers?

A vision is a tool used to get a group of humans to achieve something, ideally the same thing. The problem is, that is not always what visions are used for.

Sanna Rau
UX Collective
Published in
5 min readJan 12, 2023

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If you’re new in the field of UX design, remember that the organisations you’ll work for are made up of a bunch of humans, and humans are only humans. Designing solutions to crazy problems is nothing compared to getting a group of humans to align.

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Work with, and write about design, sustainability, equality and the world. Based in Aotearoa NZ.