Can’t speak to your users? Here’s what you can try

User research lies at the heart of human-centered design, so limited access to customers is a common frustration among product designers. While nothing can substitute regular feedback from actual users, there are alternative ways to fill in the blanks in understanding who, how and why is using your product.

Tiina Golub
UX Collective
Published in
5 min readApr 16, 2024

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Senior product designer at Avantra | Design mentor at ADPList. Passionate about inclusive design, behavioural psychology and minimalism.