Forget NPS, meet CES.

Customer Effort Score should be the new NPS for startups.

Customer Effort Score (CES) is a customer experience metric that measures how easy it is for a customer to do business with you through a CES survey. Customers rate you on a scale of 1–5 based on how much effort it takes to complete a transaction, resolve a support issue, and otherwise interact with your company/product online or…