You're unable to read via this Friend Link since it's expired. Learn more

Member-only story

ChatGPT and Pantone suggestions for a contrasting data color scheme

Theresa-Marie Rhyne
UX Collective
Published in
10 min readMar 1, 2024
Introductory image to “A Difference of Complements: ChatGPT and Pantone Suggestions for a Contrasting Data Color Scheme” writing showing three complement alternatives.

In this writing, I discuss how ChatGPT approaches locating the complement for the Pantone 2024 Color of the Year. The result is different from Pantone’s officially noted complementary color. In color theory, two colors that oppose each other on the color wheel form a complementary pair. Combining the colors in a graphic design or a data visualization can create high contrast. A complementary color combination can form the basis for a diverging data color scheme. Let’s get started by examining the Pantone 2024 Color of the Year concept and complementary colors. From there, I will discuss ChatGPT’s recommendations and how they differ from Pantone’s own color suggestion. I also apply the finalized color suggestions to a basic data visualization example.

The Pantone 2024 Color of the Year:

The Pantone company produces the Pantone Matching System (PMS) and the Pantone Fashion, Home + Interiors (FHI) System, proprietary color spaces. PMS is used primarily in graphics for printing, packaging, and digital media. FHI is used in a wide range of other industries including fashion, cosmetics, fabric, plastics, and paints. When Pantone PMS inks are applied to a physical color reproduction process, it is frequently possible to accurately match the colors from your digital data visualization to hard copy output. I…

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Theresa-Marie Rhyne

Theresa-Marie Rhyne is a color expert. The 2nd edition of her book “Applying Color Theory to Digital Media and Visualization” was published by CRC Press in 2025

Responses (1)

What are your thoughts?