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Making a ticketing system accessible for colorblind users — a UX case study
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ATG (The Ambassador Theatre Group) is known to be one of the largest ticketing vendors in the U.K. that offers tickets for large performances such as The Lion King musical and the Harry Potter series. Although ATG offers tickets for these big shows and has made it available for a wide range of audiences, their online booking experience was not created to be inclusive for all types of people.
In this case study, I want to address certain problems that have aroused this proposal and offer solutions on how we can improve accessibility for people with color blindness using the ATG booking experience as an example.
Disclaimer: I am not a colorblind expert. This case study was initiated for learning purposes. It is simply to go over the basic knowledge of different types of color blindness, what designers should be considering during the design process, and as well as raising awareness for designers to design for accessibility. All images are simulated only. Color Vision Deficiency varies by individual.
Colorblind 101
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