Color theory for product makers

Ilona D.
UX Collective
Published in
4 min readJan 4, 2020

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Photo by Miguel Á. Padriñán from Pexels

Considering color combinations while designing a digital product is very much necessary for a product maker. Designers bear all this in mind 100% of the time when they are selecting colors for a brand/product identity.

They will choose colors for various reasons, including that they evoke the right emotions, are aesthetically pleasing, and ultimately ones that are more likely to sell products.

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