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Combining Agile, Lean, and Design Thinking — a layered approach

A novel way to harness all three that works to combine their strengths in a concurrent and intertwined fashion.

Raj Nagappan
UX Collective
Published in
15 min readJul 13, 2021

A black forest swiss roll cake
What has a Swiss roll cake got to do with Agile, Lean and Design Thinking? We shall soon see! | Image by Christine Sponchia on Pixabay

The Recap

Previously, I wrote about the similarities and differences between Agile, Lean and Design Thinking. The definitions that I gave for the focus of each was:

  • Design Thinking focuses on value discovery. That is, deciphering what people actually want.
  • Lean focuses on value validation. That is, determining if there is a market for your idea.
  • Agile focuses on value delivery. That is, building a working product that customers can use and gain benefit from immediately.

(A few definitions are required here. By “Lean”, I mean The Lean Startup, not the Lean manufacturing model. When I say “Design Thinking”, you could equally apply either Design Thinking itself, i.e. the five stage model, or the similar and equally valid Double Diamond approach to design.)

I observed that these three methods all follow a common, looping pattern of identifying and exploring a problem, then attempting to solve it, then evaluating and analyzing the solution’s success, and finally repeating the cycle until we’re confident and satisfied. All three methods tend to ask similar questions about understanding a customer’s need, and whether or not our solution adequately fulfills that need.

I also observed that the method you tend to prefer often has a lot to do with your own experience and tools at your disposal. Agilists tend to prefer software-based solutions, Design Thinkers tend to prefer design-based solutions, and Lean aficionados tend to prefer business-oriented solutions. Thus the model that we prefer has a lot to do with problem solving modes that we’re already comfortable with and confident using.

The Debate

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Written by Raj Nagappan

PhD, software engineer, author. Helping teams to craft better products that customers love. Connect at linkedin.com/in/rajnagappan

Responses (5)

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Hello, I am a service design student who is doing a product internship, and your article has greatly inspired me. Can I translate your article into Chinese and share it with my friends? I will attach the original author and the original link. Thank you!

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WOW Like your approach saving the article. The spiral model flattened that's genius!

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Thanks for this post, Raj. I’m a friend of Patrizia Bertini Who inspired me a lot. But like you I do not like the Gartner model, for the same reasons you listed in this post. I’ve been using the Jurgen Appelo innovation vortex instead. I fondi…

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