Competitive analysis: how to approach it effectively

Ryu Sakai
UX Collective
Published in
5 min readMay 28, 2020

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An illustration showing a UX designer working on competitive analysis.
You can learn a lot from UX competitive analysis

CCompetitive analysis — I am not talking about competitive market analysis such as market share, revenue, value proposition and number of customers, which are typically done by PM, a product manager. I am talking about a competitive analysis of a user experience of competitor products as a UX designer.

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An experienced UX designer, who wants to help aspiring to-be-UX designers who don’t know where to start. Ryu is a founder of https://products.realworldux.co.