Content may be King, but Design is Queen

Deriving business and user value through the feminine force

Michael F. Buckley
UX Collective
Published in
3 min readNov 27, 2022

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Playing cards on a table with Queen showing.
Adobe Stock | ryabuha_nazar

Most people have heard the expression, “content is king.” This phrase has been around for many years, becoming popularized in an essay by Bill Gates titled “Content is King,” published on the Microsoft website in January 1996.

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