UX Measurement #1

Conversion rate & average order value are not UX metrics

UX is an elusive thing.

Photo by Luke Chesser on Unsplash

TL;DR: In this article, I review six metrics commonly used to measure UX: conversion rate (CR), average order value (AOV), task success rate, time on task, Net Promoter Score® (NPS), and the System Usability Scale (SUS). CR, AOV, and NPS do not fulfil the definition of a UX…