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Creating unsafe driver experiences
The killer design (literally) of Cupra

Focus on safety.
That’s the main goal of drivers’ interfaces, right? This is why the car screen between the driver and the passenger has:
- huge buttons
- limited options for interaction
- large typeface
- short text
Like this:

Complications behind “simple” designs
When designing interfaces for car touch screens, you try to find a golden mean between:
- being simplistic and
- being comprehensible
Good news about “simple” — fewer choices mean less time scrolling through options and more time keeping your eyes on the road. You don’t want to squint at tiny buttons or swipe through endless menus.
Bad news about “simple” —huge buttons make it harder to find what you’re looking for. Limiting options leave drivers wishing for more control over their rides.