Creating unsafe driver experiences

The killer design (literally) of Cupra

Rita Kind-Envy
UX Collective
Published in
4 min readMar 4, 2024

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Cupra stirring wheel and infotainment system photo
via Unsplash

Focus on safety.

That’s the main goal of drivers’ interfaces, right? This is why the car screen between the driver and the passenger has:

  • huge buttons
  • limited options for interaction
  • large typeface

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