Curb-cut effect in practice
Market penetration begins with addressing specific user groups.
Published in
8 min readMay 5, 2024
In the early 1970s, wheelchair users, Michael Pachovas and his friends, poured cement to create makeshift ramps at curbs in Berkeley, California. They simply wanted people to know getting on a curb from a street crossing is not easy for wheelchair users. Their actions, aimed at enhancing mobility for the…