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Customer as competitive advantage

Helge Tennø
UX Collective
Published in
5 min readNov 10, 2024

color lineart of a group of people in a race tied with ropes
Image by Midjourney. Prompt by the author.
a row of duck-icons and one cactus-icon
Are we doing the same as everyone else, but still expecting to stand out?. Icons by the nounproject visualization by the author.

Insanity is doing the same thing as everyone else expecting different results.

We are not getting better at our customers. We are getting worse.

A few examples to challenge the thinking:

Examples:

black and white in blot illustration of a survey on white background
Survey. Illustration by Midjourney, prompt by the author.
Customer Journey. Illustration by Midjourney, prompt by the author.
In blot black and white abstract of engagement metrics.
Engagement metrics. Illustration by Midjourney, prompt by the author.

Conclusion:

Sources / references:

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Responses (11)

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Treating customers as a competitive advantage means prioritizing exceptional service, understanding needs, and building loyalty. This customer-centric approach not only strengthens brand trust but also drives growth, setting businesses apart from competitors.

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