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Written by Adrian Hanft

Author of User Zero: Inside the Tool that is Reshaping Dystopia

Responses (7)

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A parallel thread is how many cars now don’t use ignition keys. They use a FOB and a big fat start button. In this case they were very willing to skip past the legacy design and adopt a new one. It’d be worth examining why in one case they jumped…

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The curse of thinking deeply about communication problems (and how to make them better) is especially bad when we focus on every-day items.
Our cars, the manifolds that deliver necessary information in order for us to accurately operate, and the…

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The monostable shifter retains the vestigial labels. Simultaneously, it tries to be new.
The design should be mature, Audi implemented it in the 2011 A8. Not a vorsprung. Rather a case of the term innovation substituted for different.
However Audi’s…

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