Deceptive patterns: what can designers learn from Amazon getting sued?

The consequences of manipulating users with deceptive patterns

Eric Chung
UX Collective
Published in
5 min readJun 24, 2023

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An iPhone with Amazon’s website open showing a Prime membership sign up page.
Photo by Marques Thomas on Unsplash

Imagine that you’re happily browsing an online store, casually searching for that perfect item, when out of the blue, a pop-up window shows up, begging you to sign up for a premium subscription. You’re not interested, but the “No thanks”…

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