Design is not design is not design

Brian McKenna
UX Collective
Published in
6 min readFeb 18, 2021

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A set of old tools laying on a workbench
Although design sounds all-encompassing, different projects can require vastly different tools. Don’t fool yourself into thinking that all design is the same (image from pixy)

We talk about User Experience (or the field of design) as one homogenous thing. People get degrees in, or attend bootcamps for, UX. Job titles are listed as User Experience designers. But this hides a lot of messiness within the field.

User Experience covers a lot of territory. And while we often talk in generalities, this expansive landscape means that the things we read, hear about, and learn will not…

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Designer. Customer Experience Director. Been at this for 15 years. Live in Pittsburgh, but will always be a Chicago guy. Go Cubs! On twitter: @bkenna1