Design is not really a thing

Take it from a designer: design is a force at the intersection of constraints.

I love grappling with silo problems. They plague design. It’s ironic because the process of design is tailor-made to bust silos and discover shared purpose. It is the perfect channel for discovering that ‘point of unity where contrasting perspectives overlap’ [3] because design doesn’t exist outside of it.

Lately, I have begun to think about silos, not by discipline, but by constraint groupings. Business, Tech, and User…