Design principle: Aesthetics

The power of beauty in design

Anton Nikolov
UX Collective
Published in
7 min readApr 23, 2017

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Today’s article is about understanding what is aesthetic design and its importance for the perception of usability. Humans like pretty and shiny design; they desire it much more than functional one.

We enjoy looking and using aesthetically pleasing design, because it satisfies our senses, it gives us pleasure.

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Searching for pragmatic balance in life. Writing about UX Design, Health and Family-development with the aim to learn and inspire. Parent of 1 lovely girl.