Design should be simple. Why aren’t design roles?

A no-nonsense guide to the differences between the world of Marketing and UX.

T. Robert Roeth
UX Collective
Published in
14 min readMar 6, 2023

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An incomplete list of job titles collected via search terms ‘Marketing Roles’ and ‘Design Roles”, at Aboveboard, Indeed, Linked Jobs, and Ziprecruiter, 2023

“It ain’t what they call you, it’s what you answer to.”
W.C. Fields

After reading my resume, encased in bullet points and job titles, many ask: “So are you a Marketing guy or one

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