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Designer: can you relate to that meme?

Marty Wallwood
UX Collective
Published in
4 min readApr 23, 2020

SSome designers have seen the meme which illustrates the designers’ creative process. It describes the phases of the creative process that designers have to go through, and also the amount of time each phase can take us.

An illustration of the creative process meme with three phases.
The creative process meme with three phases: Screw Off, Panic & All The Work While Crying.

However, these phases have unique names. Instead of names such as the Research and Ideation Phase, these phases use emotional responses that occur in any of the stages to describe the stage itself, e.g. Panic Phase.

I saw that meme on Instagram and decided to look at the comment section. Sometimes it’s interesting to see how different humans have responded to these posts because that gives me an insight into issues any designer may face. Several responses from users did mention that they can relate to that meme.

Seen that meme numerous times, for now, I decided to raise a question: what makes a designer relate to the creative process seen in the meme? Something seems wrong and I wanted to discover what designers can do to avoid that type of creative process. What causes designers to fall into that process?

#1 — Missing creative process

Designers may have no appropriate process for designing which leads them to generate the irrelevant design process automatically. Without a relevant creative process, we are getting less design work done by deadlines, and we overwhelm ourselves unnecessarily.

Before creating the appropriate process, we must understand the necessity of a creative process: It is helping us to discover answers to multiple questions and human problems. But, how can you create a creative process?

Developing your creative process is difficult because it is including different phases, but also principles needing some learning time. Start small. Take one phase at the time and understand how these phases are working.

You can check another designer’s portfolio, and understand their design process too. It will help with discovering new methods for your creative process. Over time practicing, your creative process starts to take a shape.

#2 — Emotional attachment

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Written by Marty Wallwood

Digital Product Designer & Junior IT System Specialist. martywallwood.com

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