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Designing for interusability
A framework for evaluating & improving the end-to-end UX of your product platform.
We made a design system a few years ago. It functions as an ecosystem for product development — comprising shared principles, resources, standards, and processes. But, while it’s transformed the way we build products and has made our teams more efficient, communicative, and consistent — it hasn’t increased our users’ trust in our enterprise tech products.
When we surveyed ~1000 of our North American users last year, they told us:
1. We have too many tech products to keep track of, let alone use;
2. Our existing tech products are point solutions that don’t work well together and don’t solve some basic workflow problems; and
3. Most of our products are data dead ends.
We learned the hard way that design systems are necessary but not sufficient for ensuring a quality user experience across a suite of interconnected products.
The real problem was — we didn’t necessarily realize we were building a suite of products at all. The majority of our products are targeted towards people within the company to help…
