Designing friendships: how I use common design methodologies to build meaningful connections

Designers love methodologies! Give us a problem to ponder, and we will immediately start gathering users stories, plotting empathy maps and building interactive prototypes to test out ideas. We swear by these techniques, and yet most of us are reluctant to apply them outside of work. Why is this?

Tiina Golub
UX Collective
Published in
7 min readJul 4, 2023

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Senior product designer at Avantra | Design mentor at ADPList. Passionate about inclusive design, behavioural psychology and minimalism.