Member-only story
Designing onboarding? Learning from Growth Design to create better solutions
A popular design niche among startups can you find the right design solution
It wasn't until I began designing onboarding processes that I truly felt like a Product Designer.
Onboarding is an area where the interests of UX, Product, Data, and Business stakeholders collide. From a pure UX perspective, it's all about introducing the website's features and the necessary actions as seamlessly as possible.
However, since becoming a product designer, I've had to understand another point of view: the business viewpoint. There are specific metrics, like User Engagement, Acquistion, and Retention, that onboarding affects. Being aware of how the design affects these things is a crucial part of being able to talk with the Product team.
However, when doing this, I inadvertently stumbled into a sub-field of designers that focuses just on this: Growth Design.
Learning how they approach to design helped me learn how to not only get better at the onboarding process: it allowed me to become a better data-informed UX Designer.
