Designing user onboarding: lessons from Figma, Duolingo, and more

Find out the common mistakes in designing onboarding and learn the secret sauce behind engaging onboarding from 20+ top tech companies.

Let’s look at how these popular brands and many others design onboarding

Imagine you walk into a nice restaurant. The staff greets you with warmth and guides you to your table. But as soon as you sit down, they run away, leaving you alone, and you cannot even find them anymore.

Sounds odd?

Sadly, this is exactly how many product onboarding experiences look today — leaving users confused and unsure of what to do next, even when it comes to making a payment.

Onboarding is arguably the most important experience for any product, especially SaaS ones. According to a study from ProfitWell, onboarding directly impacts your product retention. They studied more than 500 companies and found that customers with a positive onboarding experience were 7.2% more likely to return to the product than those who weren’t satisfied. They also discovered that great onboarding leads to a higher willingness to pay, thus directly affecting your revenue.

Over the last two months, I’ve analyzed more than 20 onboarding flows from various industries and companies. Throughout this analysis, I identified several…