Digital brand experiences: the 7 steps to designing an authentic experience
One of the most important goals of digital branding is to provide consumers with authentic digital experiences.
Published in
8 min readSep 24, 2020
It all starts when someone discovers your brand for the first time and expands onto every other level along the way to consumer loyalty.
A recent Walker study on consumer behavior shows that customer experience will overtake price and product as the key brand differentiator by the end of 2020…