Dispo’s sudden popularity: A case study in the power of nostalgia and authenticity
And what it means for design.
Published in
5 min readMar 4, 2021
With COVID-19 closing in on the one-year mark, people are tired, anxious, and unsettled. In times of stress and uncertainty, we lean into nostalgia, seeking out feelings of familiarity, comfort, and normalcy.