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Letter sent on Jul 8, 2015

Don’t force your users to register before they buy

What’s hot in UX this week:

Don’t Force Users to Register Before They Can Buy →

One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration. They may not plan to return to the site again, making a one-time purchase or a gift purchase.

They may dislike registration in general, frustrated with remembering usernames and passwords for all the sites they visit. Some shoppers don’t want a site to save personal information and assume that if they register for the site, the information will be saved.

Many users associate registration with getting unwanted email, and for good reason, since many sites offer tiny preselected checkboxes to sign up for email newsletters.

Most of all, registrations involves extra steps, extra hassle, and extra potential for things going wrong (whether user errors or site errors) and stopping the user dead in the water. The higher the interaction cost, the fewer people will complete a process. This is true for any user interface steps, but in the case of e-commerce checkout there’s a particularly direct connection between user hassle and lost sales.

Read full story →

via @caioab

Precursor: Fast Prototyping App →

Easily link your wireframes together in minutes to create working demos of your idea. You’ll save time by pinpointing areas for improvement before you go into development.
via @caioab

How Brazil Designed Its Shapeshifting Olympic Torch →

It’s classically conical — two feet in length with a handle circumference of around two inches — making it easy for runners to grab. It is almost entirely white, save for a logo. With a satin aluminum finish, it looks almost clinical in its simplicity. Then you open it.
via @fabriciot

How We Changed the Facebook Friends Icon →

“My first idea was to draw a double silhouette, two people of equal sizes without a hard line indicating who was in front. Dozens of iterations later, I abandoned this approach after failing to make an icon that didn’t look like a two headed mythical beast. I placed the lady, slightly smaller, in front of the man.”
via @caioab

Welcome To The Hyper Island Toolbox →

Tools to inject energy into the process, get people moving, and have fun. Tools to unleash creativity, discover valuable insights, and develop new products and services.
via @fabriciot

Introducing Material Design Lite →

MDL makes it easy to add a material design look and feel to your websites. Today we are releasing our effort to bring this to websites using vanilla CSS, HTML and JavaScript.
via @caioab

How Apple Music Onboards New Users →

A step-by-step analysis of how the recently-release Apple Music app onboard new users — highlighting the goods and bads of the user flow.
via @fabriciot

The Future of Design in Technology →

Today, at nearly every tech company, demand for design is through the roof. But we’re still operating a little like the Wild West — fast, loose, and with a lot of young guns. Best practices in our field are cutting edge rather than wrought through decades of experience. Processes for creating great work are as pliable as cookie dough.
via @giuvicente

Image of the week:

via @gaitha

Curated by your friends at uxdesign.cc

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