Don’t ignore post-user testing questions: they often offer the most valuable insights

Post-user testing questions are often a treasure trove of insights for product strategy.

Kai Wong
UX Collective
Published in
8 min readAug 2, 2023

--

A woman holding a tablet and looking at an array of images on it. She’s holding a tablet pen and about to click on one of them.
Photo by Roberto Nickson: https://www.pexels.com/photo/woman-holding-tablet-computer-3082341/

“What’s the unique selling point of your product?” A Lead Product Designer asked me, and my weak answer made me realize the value of post-user-testing questions.

--

--