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Don’t ignore post-user testing questions: they often offer the most valuable insights
Post-user testing questions are often a treasure trove of insights for product strategy.
“What’s the unique selling point of your product?” A Lead Product Designer asked me, and my weak answer made me realize the value of post-user-testing questions.
Designing for Business-to-Business (B2B) companies has taught me to dabble in a number of fields beyond my job description. When trying to motivate users to buy a product costing $25,000/mo, a basic understanding of user needs is often insufficient.
However, I realized that one data source often yields important insights into user motivations that I’ve ignored: the pre- and post-user testing questions I’ve used for years.
If you’ve been asking pre- or post-user test questions and not reporting your findings, you might be ignoring a goldmine of insights that Product cares about.
To understand why, we first need to talk about strategy.
Understanding Strategy through value
In simple terms, a business strategy will be outside the realm and scope of most designers.
