Every designer should know: Visual Perception and Gestalt Principles

You probably know about perception. Every day, our brains are processing a lot of information that perception from the proximal stimulus, such as light, sounds, touch, and receive by sensory organs, like eyes. Learning about visual perception is the first step to advance your design to attract target users.

What’s perception?

Perception is the process where information from proximal stimulus is encoded, judged, and given meaning.

A diagram of the main features of the eye. Sources by Colin Ware — “Visual Thinking for Design”

First, human perception involves signals from the world around us and received by sensory organs, such as eyes, ears, skin. When the light/objects go through our eyes, human visual systems would sense. The light passes through both the cornea and the lens, projected the images upside-down to our retina, where is located in the back go the eyeball.

The retina of the eye contains millions of rods and cones, which connect with ganglion neuron cell, which transmits information through the optic nerve to our brains. Rods and cones are the two important connectors. Whether they function…