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Examples of simple-yet-powerful product vision statements
How simple, clear communication around the future you want to create can go a hell of a long way.
Being able to communicate long-term, complex ideas in a simple and clear way is a skill that separates good leaders from exceptional leaders.
When they are communicated using straightforward language and tie deeply to your emotions and needs as a human, it can be life-changing.
For me, hearing this quote from Steve Jobs for the first time changed my trajectory and the way that I would go on to approach my life:
Life can be much broader once you discover one simple fact. And that is everything around you that you call life was made up by people that were no smarter than you. And you can change it-you can influence it, you can build your own things that other people can use.
One particularly high impact area for clarity of thought as a product manager is in your ability to communicate a product vision through a simple product vision statement.
Product Strategy vs. Product Vision
To shake hands with the elephant in the room, there is an exorbitant amount of confusion around product vision vs. product strategy that Marty Cagan does an amazing job of summarizing here. While they should be interconnected, starting with your vision and then feeding your strategy into that vision helps lay the bricks of your foundation in the right order.
Simply put — if the vision is the WHAT: “What is the future we are trying to create?” the strategy is the HOW: “How will we focus our efforts to bring this vision to life?”
Product Vision Statement Examples
Product vision can be communicated in an abundance of creative ways, but being able to communicate it effectively through…
