Exploring the top design thinking models that influence our industry

Anthony Conta
UX Collective
Published in
17 min readJun 2, 2022

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A door that looks like it could be pushed or pulled to open. The label on the door says pull, and the photographer highlighted that sign for emphasis.

What is Human Centered Design?

Have you ever come across a door that you couldn’t figure out how to open? Sometimes, you’ll push a door, and realize it won’t move. Is it locked? Are you not allowed to use this door? Is it broken, somehow? Usually, no — you missed that it’s a door you have to pull to open, instead of push. But…

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