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Figma AI is going to change your design job applications

And it starts with your design portfolios.

Darren Yeo
UX Collective
10 min readJul 12, 2024

The official release of Figma AI at Config 2024 in San Francisco. It is probably the start of a new era of how we think about creating UI. What will now matter to design managers when it comes to hiring. (image source: Figma)
The official release of Figma AI at Config 2024 in San Francisco. It is probably the start of a new era in how we think about creating UI. What will now matter to design managers when it comes to hiring. (image source: Figma)

Barely more than a week has gone by since Figma’s first APAC conference took place, and the post-adrenaline is still kicking in.

For many Asians and people living halfway around the globe, having the leader of digital design come closer to us have been delightful. I was no exception, because despite repeating the same product releases in Config 2024, the key points only reinforces what I knew about a week before.

Here are the three big announcements in a few words: UI redesign, Figma AI, and Figma Slides (or Flides). Compared to last year’s release of the Dev Mode, which I had written about before, this year’s release was more tactical and expected.

Yes, Figma is indeed getting more complex with the addition of new enhancements happening every month; thus, the call for a simpler UI is almost necessary since the last time it did an overhaul was when the product was first released.

And yes, despite Figma being late in the slides game with PowerPoint, Google slides and Canva dominating the market, it only made sense to create a revenue model out of this if most Figma users are already creating Figma presentation slides, with lots of pain. After all, if 3.5 million slide decks were…

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Darren Yeo

Design Innovator | UX/AI | Humanity-Centered Designer | SystemOps | Rethinking Design, Redesigning Thinking | Living, Breathing Experience

Responses (12)

What are your thoughts?

What we’ll likely see is a similar affect that took place during the industrial revolution.
We’ll see a rise of unskilled workers enabled to do the mundane, repetitive, and simple, but these will be solid, acceptable solutions.
An example; even my…

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I need to try Figma AI, but I feel that commodizating wireframe design does not really takes us closer to producing great experiences. A successful design process requires very detailed understanding of the problem space, different user needs, but…

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Great article! Someone should build an AI detection tool for design leaders similar to what Vimeo, TikTok and YouTube are doing with “AI content” labels. “Our long-term goal is to develop automated labeling systems that can reliably detect…

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