Five thoughts for 2022

Rei Inamoto
UX Collective
Published in
3 min readJan 9, 2022

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A person holding a flash light and pointing into the night sky and the horizon
Photo by Warren Wong

It’s the first week of 2022 and here’s my quick observation on Creativity and Technology today:

  1. 2022 = 1999
  2. New Creativity = (Making * Tenacity) * Anyone
  3. Creators > Platforms
  4. NFT = Opportunity * 0.05
  5. Big Data + Profit = RIP

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A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in “Creativity 50,” “The Top 25 Most Creative People in Advertising.”