Framing the opportunity

chris bohnert
UX Collective
Published in
4 min readJun 12, 2019

--

Photo by rawpixel.com from Pexels

The most important part of product discovery is defining the opportunity. However, even for seasoned product managers, it’s a step that is sometimes forgotten or often glossed over. That’s human nature! We think we understand what we’re solving for and our mind jumps immediately to potential solutions. We’re creative creatures and we like solving problems. After all, the solution is what we’re paid to build and what delivers tangible benefits to…

--

--