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Fundamentals of typography in user interface design (UI)
Key considerations to improve the reading experience.
Typography involves the arranging and selection of types to make written language legible. It is an art form that has been around for centuries, ever since man invented writing. Although typography brings complicated decisions for many UI designers, the investment of time that we could dedicate to this motif will be valuable to make a design more outstanding.
According to the landmark, 1928 book, The New Typography by Jan Tschichold, the most important characteristics when incorporating a typeface is clarity and readability. However, other less functional aspects such as emotional expression, that is, their mood or style, come to have a lot of influence on the user. What we must therefore look for, is to have a wide range of typographic options to express what we want.
The correct typography harmonizes with the environment and the other components of the interface, blends with the design and brings curiosity, inviting the user to continue reading what is being communicated. It is not about capturing the reader’s attention all the time, but…
