Futuring with design

Prudence, courage, imagination, unity, and verifiability.

Published in

UX Collective

12 min readJan 27, 2024

This article on futures thinking in design is based on personal experiences and industry leaders like Microsoft and Starbucks. 5 traits of prudence, courage, imagination, unity, and verifiability pave new paths and navigate uncertainties in the ever-evolving landscape of design. (image source: Universal)

I was lost.
We were asked to put together a strategic programme for the leaders in our company, and the theme was futures thinking, which was my boss’s passion topic. This led to his rambling about creating an engine with hypothetical future scenarios, with each decision leading to another set of unique…

Futuring with design

Prudence, courage, imagination, unity, and verifiability.

Written by Darren Yeo