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Generative search experience: the next step in search engine UX?
Inconvenience is the mother of invention.
We all know that AI is the new hotness, so it was only a matter of time before Google made strides in this new, and lucrative, space. On May 10th at Google’s annual I/O conference, Search Labs was announced. This experimental space–represented by a flask icon nestled between images and Google apps on the Chrome homepage–allows for users to sign up for a beta test of AI-powered features that Google is tinkering with.
One of those experiments is the Generative Search Experience, a kind of answer to ChatGPT represented by a shiny new sparkle icon. GSE pulls from Google’s vast search results to provide more meaningful replies to user’s queries. Instead of just returning links, GSE generates brief paragraphs, bullet pointed lists, and organized presentations on the subject.