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Generative search experience: the next step in search engine UX?

Inconvenience is the mother of invention.

Daley Wilhelm
UX Collective
6 min readMay 23, 2023
A purple star-shaped icon is surrounded by mobile screens of generative AI search results of different pastel colors.
The Google Generative Search Experience and all its possibilities — Image from Google https://blog.google/products/search/generative-ai-search/

We all know that AI is the new hotness, so it was only a matter of time before Google made strides in this new, and lucrative, space. On May 10th at Google’s annual I/O conference, Search Labs was announced. This experimental space–represented by a flask icon nestled between images and Google apps on the Chrome homepage–allows for users to sign up for a beta test of AI-powered features that Google is tinkering with.

One of those experiments is the Generative Search Experience, a kind of answer to ChatGPT represented by a shiny new sparkle icon. GSE pulls from Google’s vast search results to provide more meaningful replies to user’s queries. Instead of just returning links, GSE generates brief paragraphs, bullet pointed lists, and organized presentations on the subject.

A search results page reads, “When choosing a bluetooth speaker for a pool party, you can consider factors like:” followed by a bulleted list of factors and several retail options of speakers.
This “AI snapshot” provides suggestions and considerations relevant to the query. — Image from The Verge https://www.theverge.com/2023/5/10/23717120/google-search-ai-results-generated-experience-io

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Daley Wilhelm

A fiction writer turned UX writer dedicated to crisp copy, inclusive experiences, and humanizing tech.

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