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Get your foundations right before deciding what colour to paint the walls

How to improve your digital product in 4 simple steps.

Chris Ashby
UX Collective
6 min readMar 17, 2022
Lego building blocks
Photo by Mourizal Zativa on Unsplash

We’ve all been there before. We go into a new project ready to build this shiny, incredible thing — guns blazing, with hundreds of solutions on the tip of our tongue, and a driving motivation to make it absolutely perfect.

But what about later, when you come to make that thing you’ve just created better? Or fixing something that just isn’t working? Well, that’s when it starts to get tricky and confusing…

Optimisation and continual improvement is hard, especially when it comes to design and product. That’s part of the reason why we leave things the way they are for so long after we finish a project or piece of work, after all, didn’t we do it perfect the first time?

So we leave it. And it decays and becomes stale, slowly underperforming and making us feel miserable inside. Like a spectral investor, perched on our shoulders, reminding us every now and then that we ‘really should relook at that thing that isn’t working. I mean look at it, it’s awful! Not only that, but customers are bringing it up constantly...’

That’s why the true key to growth through design is not the perfect project, signed, sealed and delivered. But instead, a…

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Chris Ashby

Founder of Telescope.design writing about how startups can use design to grow. Get weekly startup design insight and more @ thestartupdesignsystem.com

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