Good design is Chemical-X to the Metaverse
In due course of time, it is only natural that a large number of people become integrated with the augmented + virtual realities created by various tech giants globally. This extension of the digital universe has been coined as the ‘Metaverse.’
This Metaverse will be a bridge between real and virtual world experiences. And for this universe to be accepted well by the masses, there will be a ton of design and user experience resources thrown at the problem. Ceteris paribus (that is if the tech is good,) design will be the crucial factor for buy-in.
The missing factor in the Metaverse as of now
The Metaverse, for all its hype, seems to lack the one key element that will make it successful, user engagement and a currently dedicated user base.
The Metaverse needs a solid user experience flow design which people will return to again and again. So many people talk about the Metaverse, but with no well-established content, interaction systems, or engaging touchpoints — it will have no users!
No one likes to be a part of dull experiences, particularly the ones that have a greater degree of pageantry like the Metaverse would.
A crucial role for Metaverse acceptance
The Metaverse is a highly complicated system as it hinges on highly effective and authentic conversations with users beyond what you would otherwise see in regular digital products. Keeping that in mind, it becomes evident that designers play a crucial role in creating an acceptably pleasing experience for the users.
The UX design for the Metaverse will be at the core of its success. If the overall experience is well-designed, the Metaverse will soon become an accepted part of day-to-day life. On the other hand, if it’s not considered, then it will die out. Therefore, the metaverse must be designed by informed professionals who understand the needs of future users.
Today we’re exploring the key players that are helping to guide the direction of this exciting new industry. Let’s see who is in charge of the big picture.
Specifically, two groups are primarily responsible for the virtual topography of the Metaverse. These are visual and experience designers.
A successful Metaverse will require brilliant artists and designers to design 3D graphics and user experience so that an average user will be able to navigate through the Metaverse seamlessly.
The Metaverse is more than just applications and services; it is the whole experience, a vital component in its growth. Therefore, without an outstanding user experience, Metaverse would not be something that it is today.
What is the key to creating the right kind of Metaverse designs?
The key to building the Metaverse that keeps users returning is the engaging design, compelling visuals, and seamless experience.
Building such an interconnected ecosystem takes tactical skills involving programming and technology. However, having a deep understanding of human behaviour and psychology sits at the core of the solution.
Several factors need to be considered when creating one: The purpose, audience of the Metaverse, and the context of where users will be using it. One needs to familiarize themselves with the landscape, trends and how innovation will affect the average user and their peers.
As for the audience, the Metaverse consists of a variety of users from different demographics. Therefore creating alluring designs that resonate with different types of people will attract a wider audience.
Form over function (but still consider function)
An associated assumption to prove the reality of an all-encompassing Metaverse is that tech will be ever-evolving and consistently more accessible with each passing year. However, to feed into the experiential value of this domain, the design comes first. After all, a user is not going to be contemplating the technology and optimisation of a system as opposed to the visual and tactical elements of the portion of the Metaverse that they are experiencing.
The Canvs Editorial team comprises of: Editorial Writer and Researcher- Paridhi Agrawal and Anjali Baliga, the Editor’s Desk- Aalhad Joshi and Debprotim Roy, and Content Operations- Abin Rajan
Follow Canvs on Instagram and LinkedIn. Don’t forget to follow us here on Medium as well for more design-related content.
