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Google’s Generative Search Experience is failing its users
AI Snapshots are misleading for the most vulnerable users.
A year ago, I wrote about Google’s shiny new experiment: the Generative Search Experience (GSE) and how it smoothed out some of the friction associated with the typical search engine experience. That typical search experience is one you might be familiar, and frustrated, with: sponsored links and irrelevant information bury what you’re really looking for.
GSE was meant to cut through all that clutter and provide a “smarter” answer to more complicated queries like, “good bikes for commuting” via an AI Snapshot. This AI Snapshot, now called an AI Overview, would do the research for the user, eliminating the need to open countless tabs and scroll past copy that intentionally buries the lede when it comes to key information.
Unfortunately, it looks like this particular experiment is failing.