Guidelines for thoughtful product design

Patrick Thornton
UX Collective
Published in
5 min readJan 27, 2019

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Over the last few years I’ve been working on a set of guidelines that both my team members and students can use to help judge if a product is well designed.

I owe a great debt of gratitude to Dieter Rams and Ben Shneiderman for their work putting down design principles, as well as Don Norman and many others who have written thoughtfully about design. I wanted a set of design guidelines that…

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Vice President, UX at Gartner Digital Markets. Building a better-designed world.