Harmony in automation & creativity

The incoming AI-driven evolution of design systems.

Nando Costa
UX Collective
Published in
4 min readFeb 21, 2023

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An illustrative representation of a robot’s head made of thin lines and geometric shapes. It was created with the Generative tool Midjourney, and further textured and drawn with Procreate.
Created with Midjourney and Procreate

For the past decade, I’ve had the privilege of contributing to design and brand systems, and I’ve grown to appreciate the challenging yet rewarding process of scaling creativity. Despite the satisfaction that comes with this work, achieving this kind of cross-company alignment and validating it with customers to bring…

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Brazilian-American designer imagining new things at Microsoft. Writing about UX, exploring AI art, & storytelling. Opinions are my own.