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Here’s a little innovation hack: Romanticize everything
What if the magic you’re searching for isn’t in designing extraordinary moments? Here’s the secret to finding it.
Before you begin reading, please pause for a moment.
Breathe in slowly. Feel the weight of your phone and the texture of the screen under your fingertips. Notice the rhythm of your breath, soft and steady. This isn’t just another thing to read. It’s something to experience. Cutting-edge neuroscience techniques like sculpting, multi-sensory approaches, and others inspire my design practice. I hope it will influence and change how you look at brand, marketing, or product ‘experience.’ It might change how you write UX copy that is no longer just functional. Every button, every headline, and every micro-interaction can become an opportunity to delight, connect, and make someone feel truly seen. It’s not just about clarity anymore. It’s about humanity. It's the kind of copy that doesn’t just guide users but invites them to stay, linger, and fall in love with every click and scroll.
Science says your brain loves novelty, releasing dopamine — the “feel-good” neurotransmitter when encountering new stimuli. This dopamine surge enhances pleasure and motivates us to explore and learn. It craves the little sparks of wonder that shake up its routines.
When you slow down and truly feel every word written here, your brain will create new pathways and rewire itself for joy, curiosity, and awe. This process, known as neuroplasticity, allows your brain to reorganize itself, adapting and growing with each new experience.
Think of this as mental yoga — stretching the muscles of your attention and opening the windows of your mind and even heart.
As you read, let each sentence settle into you, like sunlight warming your skin. Taste the words. Hear them in your mind, like a melody written just for you. Picture the scenes. Feel them. Let your senses lean in. Sentences are arranged in a certain order by design to elicit a desired outcome.
This isn’t about rushing to the end. It’s about falling in love with every step along the way. Because the magic isn’t waiting for you at the last line, it’s sprinkled throughout the…
